Pioneering Custom Lettering in Australia Since 2007
The original online lettering service in Australia - helping businesses make their mark for 17 years
Our Story
Seventeen years ago, ordering custom lettering meant dealing with traditional sign shops—a process that was often complicated, slow, and expensive. We knew there had to be a better way.
With a clear idea and a lot of work, we launched the very first online tool in Australia that allowed anyone to easily design, preview, and order professional-grade vinyl lettering. Our mission was simple: to put high-quality, affordable signage directly into the hands of creators, businesses, and dreamers.
From the very beginning, our story has been intertwined with the stories of our customers. We've had the absolute pleasure of working with businesses taking their very first steps, sometimes before they even had a single customer of their own.
Watching those businesses grow from a simple idea into the successful, industry-leading companies they are today — that we are still proud to work with — has been the most rewarding part of our journey.
"Your success is our success. We're here to build long-term relationships."
Our Philosophy
For 17 years, our philosophy has been built on three core principles
Innovation
We were the first in Australia to bring lettering design online, and we continue to refine our tools to make the process as simple as possible.
Partnership
Your success is our success. We're here to build long-term relationships, providing support whether you're starting out or scaling up.
Personal Service
We believe in the power of a human connection. You'll never be just an order number to us. We're here to listen, advise, and ensure you're thrilled with the result.
A Personal Commitment to Quality and Service
More than just a supplier – we're a partner in growth
Even after serving tens of thousands of customers, we've kept our focus on what matters most. To this day, our founder still personally manages all customer communication. It's not just about processing an order; it's about understanding your vision and ensuring you get exactly what you need, every single time.
We've supplied lettering for personal passion projects, national franchises, major corporate brands, and government organisations, but the principle has always been the same: to build a relationship and provide the support you need to succeed.
We are a proudly Australian-owned and family-run business that has grown carefully and thoughtfully over the years, even expanding our operations with a partner in the UK. Our goal remains unchanged: to provide an exceptional product and a level of personal service that you can rely on as you continue to make your mark.
Why Choose Us?
Our key strengths that set us apart
Pioneers in the Industry
The first and most experienced online lettering service in Australia.
A True Business Partner
We've helped thousands of businesses grow, from startups to national brands.
Unmatched Personal Service
Speak directly with our founder, who is committed to your project's success.
Proudly Australian Owned
A family-run business you can trust, with a global reach.
Proven Quality
Trusted by over 20,000+ customers across Australia and beyond.
Long-term Relationships
Building partnerships that grow with your business success.
Our Commitment to You
When you choose Vinyl Lettering, you're not just getting a product – you're getting a partner dedicated to helping your business succeed. We stand behind every order with:
Quality Guarantee
If you're not happy, we'll make it right or refund your money
Expert Advice
Free consultations to ensure you get exactly what you need
Ongoing Support
Installation guides and tips to ensure perfect results